|
| Search for Cases |
|
Case Details |
|
|
|
|
Should Coca-Cola Enter the Cannabis Infused Drink Market? |
|
|
|
|
| <<Previous Page |
INTRODUCTION |
| |
| In mid-September 2018, reports surfaced that The Coca-Cola Company (Coca-Cola) was monitoring the cannabis industry and was showing an interest in producing cannabis infused drinks using the non-psychoactive ingredient in marijuana that treats pain but doesn’t get the user high. Coca-Cola was in search of new alternatives to offset the drag on its soft drinks sale caused by consumer aversion toward carbonated, sugary drinks and it reportedly considered the booming marijuana industry a good source of revenue and profits for the company. According to the reports, a decision was taken as a punt for the distant future, when there would no longer be any soda-drinking customers to fall back upon.
|
| |
 |
| or |
 |
| or |
PayPal (7 USD)
|
|
|
| |
|
| |
| ABOUT COCA-COLA - Next Page>> |
| |
|
| |
|
|
|
